Origin of the Citroën logo

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Why chevrons?« André Citroën bought a patent in Poland in 1900 on a chevron-shaped gear used in milling. »After leaving the Ecole Polytechnique, he created a business specialising in the production of these gears, which were a new technological develo

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Why chevrons?

« André Citroën bought a patent in Poland in 1900 on a chevron-shaped gear used in milling. »

After leaving the Ecole Polytechnique, he created a business specialising in the production of these gears, which were a new technological development. It was an immediate industrial success.

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The reasonbehind this success?Using specific gear teeth for the herringbone gears gives a smoother, quieter and more efficient result.Mechanical interval: a gear with helical teeth produces an axial force. However this effect is offset by adding a second

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The reason
behind this success?

Using specific gear teeth for the herringbone gears gives a smoother, quieter and more efficient result.

Mechanical interval: a gear with helical teeth produces an axial force. However this effect is offset by adding a second helical gear in opposition and improving constant velocity joints. Innovative!

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How does this relateto Citroën ?It's a symbol of success for its founder! When André Citroën began manufacturing automobiles in 1919, he naturally chose this double chevron, which had led to his success, as his logo.Double, to symbolise the meshing gea

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How does this relate
to Citroën ?

It's a symbol of success for its founder! When André Citroën began manufacturing automobiles in 1919, he naturally chose this double chevron, which had led to his success, as his logo.

Double, to symbolise the meshing gears.

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A yellow logoThe chevrons in the first Citroën logo were rendered in yellow, in a yellow oval on a blue background. Under the chevrons was the name 'A. Citroën’From 1919 to 1959, changes in the logo led to the disappearance of the A and transformation

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A yellow logo

The chevrons in the first Citroën logo were rendered in yellow, in a yellow oval on a blue background. Under the chevrons was the name 'A. Citroën’

From 1919 to 1959, changes in the logo led to the disappearance of the A and transformation of the oval into a blue octagon.

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Between 1932 and 1935, there was a second parallel logo with a swan drifting in front of the chevrons.« This bird was a symbol of the new floating engines and the figurehead on certain Rosalie models. »

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Between 1932 and 1935, there was a second parallel logo with a swan drifting in front of the chevrons.

« This bird was a symbol of the new floating engines and the figurehead on certain Rosalie models. »

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New brand imageIn 1959, Citroën redesigned the chevrons (yellow for agencies, gold for dealerships) on a white oval.

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New brand image

In 1959, Citroën redesigned the chevrons (yellow for agencies, gold for dealerships) on a white oval.

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Around 1966, the oval was reintegrated, which was placed on a blue square above the Citroën name.

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Around 1966, the oval was reintegrated, which was placed on a blue square above the Citroën name.

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Chevrons through time« To reinject vitality and a modern feeling, the Citroën logo then underwent two major changes. »In 1984, the double white chevron was placed on a red square. A strong visual identity, based on the "Les chevrons sauvages" (the wild

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Chevrons through time

« To reinject vitality and a modern feeling, the Citroën logo then underwent two major changes. »

In 1984, the double white chevron was placed on a red square. A strong visual identity, based on the "Les chevrons sauvages" (the wild chevrons) promotional film.

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Since 2009, the Citroën name has been written in red under rounded 3D-effect silver chevrons on a white background.A modern image like other new commercial models.

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Since 2009, the Citroën name has been written in red under rounded 3D-effect silver chevrons on a white background.

A modern image like other new commercial models.

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2017 - 2022

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No to the superfluous !

Faithful to Citroën's design, the logo is evolving in the communication media to gain in modernity. A simple design, a typeface created for the occasion, numerous colour variations...

The 2017 version keeps only the essentials to get straight to the point !

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New but familiar

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New but familiar

The latest evolution of Citroën’s world-famous “deux chevrons” symbol features wider and more prominent chevrons, surrounded by a softer vertical oval frame for a contrasting effect. By embracing the roots of the brand and reinterpreting its identity, Citroën ensures that its legacy of inspiring consumers is adapting, with a different, more inclusive approach to family mobility.

2022 version is a new elegant emblem that signposts the brand’s transition and evolution towards a more responsible future.

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